Chapter 7 : Whimsical Transparency [ H&M 10 & More ]
A collaboration with H&M - H&M 10 & More - a sustainable project.
For this Limited 10 series, JOANNALSM collaborates with H&M to create a limited edition item or a series of items which will be displayed at the Orchard store as part of the celebration.
![](https://cdn.shopify.com/s/files/1/0487/6746/7688/files/JLSM_H_M_1_fa479590-25c0-4e6f-a509-aef1b356a85b.jpg?v=1630230942)
“Do not throw away old or used clothes. Give it to me!”
This series of products are 80% made from scraps fabrics and existing fashion garments such as pants / shirts / t-shirts / blouses. Items are either donated anonymously and we would like to see how we can reuse them. 20% comes from complimentary haberdashery and materials needed to complete the pieces.
Addressing the mass market out there, what this collection intends to create is more of a customisable, exclusive market - reflecting a balance between the beautiful pieces and the stories behind how they came to fruition. A mix of throwback and modern design elements.
![](https://cdn.shopify.com/s/files/1/0487/6746/7688/files/JLSM_H_M_2_11e3af40-98da-4a50-a4ef-2eab2eec6d03.jpg?v=1630230977)
This series consists of a range of colorful and bold prints (from existing prints) that are translated to household products and unisex t-shirt. As most of the donated items are organic and floral prints, we decide to go ahead with a floral and whimsical theme to it.
![](https://cdn.shopify.com/s/files/1/0487/6746/7688/files/JLSM_H_M_3_afce7017-54a2-446c-b8ce-12947dfcf022.jpg?v=1630231032)
Shop the collection here