• CHAPTER 12: UNKNOWN

  • A MIRL x JOANNALSM Collaboration
READ THE COLLECTION

  • CHAPTER 11

  • #000000 & #FFFFFF
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  • MIRL - MADE IN REAL LIFE

  • A FashionFi NFT Project
VIEW PROJECT

  • A STORY IN EVERY COLLECTION

  • With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
SHOP NOW

CHAPTER 12: UNKNOWN

A MIRL x JOANNALSM Collaboration READ THE COLLECTION

CHAPTER 11

#000000 & #FFFFFF SHOP NOW

MIRL - MADE IN REAL LIFE

A FashionFi NFT Project VIEW PROJECT

A STORY IN EVERY COLLECTION

With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours. SHOP NOW

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Origin Story

JOANNALSM (pronounced as JOANNA-L-S-M) is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom, avant-garde looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique and form.

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FASHIONCONNECTS @ NSM

Joannalsm is part of the FashionConnects 2022 - A Musseum*Takeover at National Singapore Museum. Co-curated and organised by The Front Row & MIRL NFT. Take a look behind the scene and us during the show

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COL 11: #000000 & #FFFFFF

BNW is a season-less, timeless and ageless. This collection introduces how opposites harmonise and co-exists in the same space. It represents the stability of how an individual feels in both the physical and digital aspect in life today.

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MOTHERBOARD

Titled “Motherboard”, the mural spanning a height of 7 stories took 750 man-hours and 7 painters to complete. Check out Singapore's largest indoor art mural at GR.iD Shopping Mall.

View the Story

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Interpretation . Innovation . Identity

@JOANNALSM

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