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Origin Story
JOANNALSM (pronounced as JOANNA-L-S-M) is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom, avant-garde looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique and form.

FASHIONCONNECTS @ NSM
Joannalsm is part of the FashionConnects 2022 - A Musseum*Takeover at National Singapore Museum. Co-curated and organised by The Front Row & MIRL NFT. Take a look behind the scene and us during the show

COL 11: #000000 & #FFFFFF
BNW is a season-less, timeless and ageless. This collection introduces how opposites harmonise and co-exists in the same space. It represents the stability of how an individual feels in both the physical and digital aspect in life today.

MOTHERBOARD
Titled “Motherboard”, the mural spanning a height of 7 stories took 750 man-hours and 7 painters to complete. Check out Singapore's largest indoor art mural at GR.iD Shopping Mall.
customer favourites
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Color Blocked Long Sleeve Top
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- $61.18
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Unisex Abstract Distressed Denim
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Skort with Metallic Details
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- $54.22
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