Interpretation. Innovation. Identity.

JOANNALSM (pronounced as JOANNA-L-S-M) is a rising couture fashion brand by Joanna Lim, a Singapore-based designer. In a world consumed by mass production, JOANNALSM hopes to break the mould by being a house of custom, avant-garde looks. Furthermore these looks seek to embody the distinct style of every wearer. In each collection, witness the fusion of art and fashion which is constantly challenging the norms of texture, technique and form.

The mirrored N in the JOANNALSM logo represents the challenge that Lim has set herself: to push the label’s boundaries ever further whilst staying retrospective — always seeking an inner identity, a call from within to be different and true to oneself.

With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.