[H&M 10 & More] : Whimsical Transparency

H&M 10 & More: A Sustainable Collaboration with JOANNALSM

For this limited edition collection, JOANNALSM collaborates with H&M to create a series of exclusive items that will be displayed at the Orchard store, celebrating sustainability and creativity.

 

The mantra of the collection is simple: “Do not throw away old or used clothes. Give them to me!” This collection is crafted from 80% upcycled fabrics and garments like pants, shirts, t-shirts, and blouses that are donated anonymously. The remaining 20% of materials come from haberdashery and essential components needed to complete the designs.

Aimed at addressing the mass market, this collection balances beautifully crafted pieces with the unique stories behind their creation. The focus is on a customizable, exclusive market where old garments are transformed into modern designs, with a mix of vintage charm and contemporary aesthetics.

 

The collection features vibrant, bold prints—primarily floral and whimsical—that have been repurposed from existing prints and translated into household products and unisex t-shirts. This eco-conscious collaboration emphasizes the importance of reuse and reinvention in fashion.

 

 

 

Note: Collection is no longer available online. For inquiries or customization requests, connect with us at hey@joannalsm.com.