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  • A STORY IN EVERY COLLECTION

  • With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
  • Bazaar New Gen

  • Layered Imprint 18'
  • What's Your Story?

  • Reflect and Share

A STORY IN EVERY COLLECTION

With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours. SHOP NOW

Bazaar New Gen

Layered Imprint 18' Read About the collection

What's Your Story?

Reflect and Share Read About Yuan

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Your Path
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Royale Scarf
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$95.00
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Laser Cut Neoprene Jacket
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Origin Story

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LAYERED IMPRINT

Revolving around the keyword – identity. This collection is an extension to Basadung SS18. Whatever modifications we have done to our body is defined as what represents us.

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源 (Yuan)

This collection titled 源 (yuan) is inspired by the concept of ‘origin’. We aim to challenge and expand our understanding of fashion and art beyond utility and aesthetics to a conceptual expression. 

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BASADUNG

Studying a specific minor ethnic group in Hainan, — the Li Basadung Tribe. Women in Li Tribe tattoo their faces with geometric lines in reference to Hoepoo bird, which have stripes on their feathers. 

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customer favourites

  • "Identity" Embroidered Tank Top
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    $90.00
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    $90.00
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    $75.00
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  • Abstract Yuan Bomber Jacket
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    $250.00
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    $250.00
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  • Abstract Yuan Mask
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  • Basadung Mask
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  • Basic Black Bodysuit
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    $40.00
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    $40.00
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  • Bell Bottom Velvet Pants
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    $350.00
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    $350.00
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  • Bodysuit Embellished with Swarovski Crystals and Laser Cut Panels
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    $120.00
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    $120.00
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  • Circle of Life Mask
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Interpretation. Innovation. Identity.

@JOANNALSM

See you on the gram'